Using TikTok for Business


TikTok is currently the social network that is all the rage around the world. It was born in China in 2016 and, during 2020, because of the pandemic and COVID-19 confinement, it grew exponentially due to its playful and creative nature.

However, TikTok is much more than funny videos consumed by young people. It is a social network with great potential for brands and in particular for social selling (online sales strategy through social networks). Yes, believe it or not, you can sell your products through TikTok!

In this article, we tell you everything you need to know about this social network and how to use it in your digital marketing strategy.

What is TikTok

It is a social network that produces content exclusively in video format. These videos are characterized by being short (between 15 and 60 seconds), funny, and high-impact.

This type of content seeks to exploit creativity, and humor and generate a visual impact through editing resources and filters, which are specific to the mobile application (you do not need to install any additional tool).

These features make the videos quickly become massive and, as they are displayed on 100% of the cell phone screen (vertically), they manage to capture the user’s full and complete attention.

Like other social networks, TikTok has an extremely powerful search algorithm to display “tailored” content. How does it work? By suggesting new “TikToks” based on the interactions and content that the user consumes.

From there, the person can see random content generated by users they don’t need to follow. This means that its level of organic reach is very powerful, even greater than Instagram.

Currently, TikTok also enables live streaming (a growing trend in all social platforms) and in some countries, it has already started to integrate e-commerce and advertising on its platform. Read on to learn more!

TikTok online in figures

Before telling you how to use TikTok to boost your brand, we want to show you some numbers of this social network that will undoubtedly surprise you.

We Are Social and Hootsuite (two leading companies in the digital world) prepare an annual global report where they provide data on Internet penetration and the evolution of the use of social networks, among other key data for the digital world and e-commerce.

According to their latest report, updated to January 2021, TikTok:

  • It has 689 million monthly active users, far above Twitter, Pinterest, and Snapchat and closely following Facebook, Instagram, and Youtube.
  • It recorded, in December 2020, 56 million downloads of its mobile application.
  • It ranks seventh among the most used social platforms, behind Facebook, Youtube, WhatsApp, Instagram, Facebook Messenger, and WeChat, but its growth is accelerating.

As for who are the users of this social network, 49% are women and 51% are men. The so-called Z generation (those born between 1995 and 2010) are the ones who use it the most and entertain for hours, but its use is also spreading to a more adult audience.

Taking these data into account, you are probably wondering if it makes sense for you, as a brand, to start having a presence in this social network. Find out below! To read more articles like this and to get help to buy tiktok likes, you may check their page for further info.